Skip to main content

Our methodology

The 3C Method.

Three letters. Decades of veterinary research. Every visit, we capture color, consistency, and content: the same indicators vets use to spot trouble early.

A chocolate labradoodle running across a mowed backyard at golden hour

Why stool, why these three?

Stool changes are often the first sign something is off, long before a dog acts sick.

The framework

A simple lens for a noisy signal.

Vets evaluate stool on dozens of dimensions: color, hydration, fiber, mucus, undigested matter, parasites, foreign objects, frequency, urgency, blood, bile, fat. It's a lot.

The 3C method compresses that into three categorical buckets you can actually track over time. Not percentages. Not vet-speak. Just three labels per visit so patterns stand out when something shifts.

Every InsightScoop visit captures all three. Your recap shows them. The app charts them. When two consecutive visits change in a meaningful way, you get a heads up.

If your dog's poop changed three weeks ago, would you remember? We do, because we wrote it down every visit.
Ayden Dunham · Founder, InsightScoop · Twin Cities

ENTRY 01

Color

What the color tells us.

Healthy dog stool is chocolate brown: bile pigments breaking down on a normal diet. When color shifts, it's almost always pointing at something specific.

Healthy is dead-center.

01Yellow / orange
Often signals biliary issues or fast transit. Sometimes diet: chicken-heavy meals shift hue.
Watch
Reference illustration: mustard yellow-orange stool with an otherwise normal shape
02Streaks of red
Lower-GI bleeding (anal glands, colitis). One streak = note. Recurring = vet conversation.
Watch
Reference illustration: streaks of red in stool
03Black / tarry
Possible upper-GI bleed. Always flag urgent, even one occurrence.
Urgent
Reference illustration: black, tarry, sticky stool
04White / chalky
Excess calcium or pancreatic insufficiency. Common on raw bone diets, so confirm with diet log.
Watch
Reference illustration: bone-pale chalky stool, dry and broken apart
05Green
Bile-rich (rapid transit) or grass eating. Usually benign; recurring = check diet.
Normal
Reference illustration: olive green stool with an otherwise normal shape

ENTRY 02

Consistency

What consistency tells us.

Consistency reflects hydration, fiber intake, and GI motility. We score it on a 7-point scale adapted from the Bristol Stool Chart: same logic, calibrated for canines.

4 is the sweet spot
Smooth, holds shape, easy pickup. This is what we look for on a stable diet.
1–2 = drinking more water
Persistent <3 over a week often resolves with hydration + slight fiber adjustment.
6–7 = pause and watch
Single episode after a “got into something” day = expected. Two consecutive visits = flag.
Trends matter more than days
Healthy ≠ a 4 every day. Healthy = mostly 3–5 with explainable outliers.

Adapted for canines.

01Hard pellets
Separate, like nuts. Constipation territory.
Watch
Reference illustration: Hard pellets stool consistency
02Lumpy log
Hard, knobbly. Mildly dehydrated.
Lean dry
Reference illustration: Lumpy log stool consistency
03Cracked log
Sausage shape, surface cracks. Healthy edge.
Normal
Reference illustration: Cracked log stool consistency
04Smooth log
Sausage, smooth, holds shape. Picture-perfect. ← ideal
Ideal
Reference illustration: Smooth log stool consistency
05Soft blobs
Edges defined but loose. Mild looseness.
Normal
Reference illustration: Soft blobs stool consistency
06Mushy
Fluffy, ragged edges. Diet shift, stress, or virus.
Watch
Reference illustration: Mushy stool consistency
07Liquid
No solid pieces. Diarrhea over 24 hrs = vet.
Urgent
Reference illustration: Liquid stool consistency

ENTRY 03

Content

What's in the stool.

Content is what doesn't belong: mucus, parasites, hair, undigested food, bone, foreign objects. We log every notable inclusion. The ones that show up routinely become baseline; the new ones become signals.

Mucus coating
Thin sheen of jelly is normal. Heavy or recurring = colon irritation.
Visible parasites
Roundworm or tapeworm segments are always flagged urgent. Vet within 48 hrs.
Undigested food
Eating too fast, allergy, or pancreatic insufficiency. Pattern with consistency tells us which.
Foreign objects
Sock, mulch, plastic, plant matter. Always logged with photo if found.

What we flag, by severity.

Light mucus
Thin coating, occasional. Common.
Normal
Hair clumps
Some grooming buildup is fine; clumps every visit = check coat.
Watch
Undigested kibble
Eating fast, food sensitivity, or absorption issue.
Watch
Heavy mucus
Glistening sheets or jelly. Colon stress signal.
Watch
Parasite segments
Tapeworm rice-grain pieces or roundworms.
Urgent
Foreign objects
Plastic, sock, sharp matter, photographed and logged.
Urgent

How we do it

The capture, in 12 seconds.

No manual logging. No photos for you to upload. Your scooper captures the 3C scan in the app during the visit, so the cleanup barely breaks stride.

The visit recap.

ColorChocolate brownNormal
ConsistencySmooth log · 4/7Ideal
ContentLight mucusWatch

All within range for Pixel, same pattern as the last 6 visits.

01Photographed in place
During normal cleanup the scooper snaps a quick photo of the stool right where it is. Nothing is collected, sealed, or kept.
~3 sec
02AI reads color & consistency
Our model measures brown-spectrum hue and surface texture against the Bristol scale, straight from that photo.
~5 sec
03Anomaly check for content
Computer vision flags inclusions in the image: mucus, parasites, hair, foreign objects, undigested food. Then it's scooped and disposed as usual.
~3 sec
04Recap delivered to your phone
Visit summary with C-C-C labels, gate photo proof, and any flagged irregularities.
Within 1 hr

What you receive

Every visit. Same format.

A simple recap link. Three labels. Trend over time. No vet-speak, just enough to spot when something shifts.

Example reportThis is a sample layout, not a real report. Pixel is not a customer's dog and this visit never happened.

March 18, 2026 at 7:42 AM

Example visit 28 of 28 · Northeast Minneapolis

Color

Chocolate brown

Score 4 of 7, within healthy range.

Normal

Consistency

Smooth log

Score 4 of 7, ideal Bristol score.

Ideal

Content

Light mucus

Common; matches Pixel's baseline.

Watch

4-week consistency trend

Improving · 28 visits

Normal (3–5)Watch (1–2 or 6)Urgent (7)

Important: This is wellness, not diagnosis.

The 3C method tracks patterns and flags changes. It does not diagnose disease. We are not a substitute for a veterinarian. We make it easier to know when to call one.

If your dog is acting sick, lethargic, refusing food, or showing acute symptoms, don't wait for a recap. Call your vet.

The stool images on this page are AI-generated illustrations, not photographs. They are drawn from veterinary references to show what each sign looks like. They are not photos of any real dog, any customer, or any sample we collected, and they are not a diagnosis.

Three letters. Real peace of mind.

Scoop service starts at $16/visit and includes the full 3C recap every time. The free app gives you 1 scan per day. Try it however you want.

The 3C Method · InsightScoop