Data Deletion

You may permanently delete your InsightScoop account and all personal data associated with it at any time. This page explains how, what gets deleted, what we may retain, and how long the process takes.

InsightScoop is operated by Belly LLC (doing business as InsightScoop), 5632 Morgan Ave S, Minneapolis, MN 55419. Questions about deletion or data handling should go to support@getinsightscoop.com.

The in-app flow is the recommended path. It removes your data immediately and confirms by email.

1. Open the InsightScoop app and sign in.
2. Tap the avatar (top right) → Account.
3. Scroll to the Danger Zone section at the bottom.
4. Tap Delete Account. Confirm in the dialog by typing your email address to acknowledge the action is irreversible.
5. You will receive a confirmation email at the address on file. Your account, profile data, dog records, visit history, photos, wellness analyses, and payment information are queued for permanent deletion within 30 days.

If you cannot access the app (for example, you deleted it before deleting your account, or you've forgotten your password), you can request deletion by email.

1. Send an email to support@getinsightscoop.com with the subject Delete My Data.
2. In the body, include the email address associated with your InsightScoop account so we can verify ownership.
3. We will confirm receipt within 1 business day and complete the deletion within 30 days. We may reach out via the email on file if we need additional information to verify identity.

When you delete your account, we permanently remove the following categories of data within 30 days:

• Account identity — name, email, phone number, address, password hash, role.
• Dog profiles — names, breeds, ages, medical conditions, notes, profile photos.
• Wellness data — captured stool photos, AI analyses (color, consistency, content indicators), wellness reports, vet record uploads, food log entries.
• Service records — historical service visits, scheduled visits, visit notes, captured property/yard photos taken during service.
• Payment information — Stripe customer ID and associated payment-method tokens (your card data itself is stored only by Stripe, not by us — we trigger deletion in our Stripe account at the same time).
• Communications — SMS history, push-notification tokens, email-delivery records.
• Device + auth data — login sessions, device push tokens, OAuth refresh tokens.

A small set of records may be retained for legal, financial, and fraud-prevention reasons even after account deletion. These are minimized and locked down:

• Tax and billing records required by federal and Minnesota state tax law are retained for up to 7 years from the date of the underlying transaction. These contain transaction amounts and tax-relevant identifiers but are isolated from the primary user database.
• Aggregate / anonymized analytics derived from your data may persist in summary form — but with no identifiers that can be tied back to you.
• Background-check records (independent contractor / scooper applicants only) are retained as required by our verification partner Checkr and applicable employment screening law.
• Litigation holds. If we receive a valid legal preservation request involving your account, we will retain the specifically requested data until the matter is resolved, then delete it.

We never sell or share these retained records with third parties for advertising or marketing.

We use a small number of third-party services to operate the product. When you delete your account, we propagate deletion requests to each of them:

• Stripe (payments) — customer record archived; we no longer process you for future charges.
• Twilio (SMS) — phone-number entry purged from our messaging logs after legal retention period.
• Meta Platforms (advertising) — if you were referred via a Meta lead form, your hashed identifier is purged from our Conversions API audience.
• Supabase / Postgres (database) — row-level deletion plus daily-backup retention for up to 30 days. After the backup window expires, the data is fully unrecoverable.

We commit to completing deletion within 30 days of your verified request, in line with GDPR Article 17 / CCPA standards and Google Play / Apple App Store policies.

• Same day: in-app deletion immediately disables your account; you can no longer sign in. Identifying data becomes invisible to staff.
• Within 7 days: full row-level deletion from our primary database.
• Within 30 days: rollover deletion from encrypted database backups completes; data becomes unrecoverable.

If you are the primary owner of a household (multi-pet, multi-member plan), deleting your account also terminates the household. Other household members will receive an email notice and are prompted to claim a new account if they wish to retain their dog profiles and wellness data.

If you are a household member (not the owner), deleting your account removes only your individual profile and access. The household and its dog profiles remain under the primary owner's account.

For deletion-related questions, ownership transfers, or to escalate a delayed request, contact support@getinsightscoop.com. For broader privacy questions, see our Privacy Policy.