InsightScoop Privacy Policy

1. Information We Collect

• Information you provide.Contact details (name, email, phone, address), household and pet details, service preferences, notes for our technicians, and communications you send to us. Payment information is collected and processed by trusted third-party processors; we store only the last four digits and card type for reference.
• Information collected automatically.When you use our site or quote tools we log device identifiers, IP address, browser type, pages viewed, referring URLs, and approximate location. We also record product interactions (such as button clicks) to improve the experience.
• Information from partners.We may receive lead referrals from marketing partners, enrichment data from address verification providers, or updates from payment processors, analytics platforms, or customer support tools to help us deliver service responsibly.

2. How We Use Your Information

• Provide quotes, schedule visits, process payments, and deliver services.
• Send confirmations, reminders, service summaries, wellness updates, and invoices.
• Operate, maintain, and improve our websites, apps, and routing technology.
• Personalize offers, measure campaign performance, and deliver relevant marketing when permitted.
• Detect and prevent fraud, enforce our Terms of Service, and comply with legal obligations.
• Respond to customer service inquiries and support your account preferences.

Where required by law, we rely on your consent to send marketing communications, on contractual necessity to deliver services you request, and on legitimate interests to improve our operations and protect InsightScoop, our technicians, and our customers.

3. Sharing & Disclosure

We do not sell your personal information. We may share limited data with trusted service providers that help us operate InsightScoop (payment processors, customer service tools, email/SMS platforms, analytics and advertising partners) under contractual agreements that protect your data. We may also disclose information if required by law or to enforce our terms.

In the event of a business transaction such as a merger, financing, or acquisition, your information may be transferred as part of that process, subject to the same privacy commitments.

4. Cookies & Analytics

We use cookies, pixels, and similar technologies for essential site functionality, analytics, and advertising. Non-essential cookies are only loaded after you provide consent through our cookie banner. You can adjust preferences at any time via the “Cookie preferences” button in the footer. For full details, read ourCookie Policy.

5. Marketing Communications

We send marketing emails or SMS messages only if you opt in. You can unsubscribe at any time using the links provided in our emails or by replying STOP to SMS. We may continue to send transactional or service-related messages even if you opt out of marketing.

By providing a phone number, you consent to receiving calls and text messages from InsightScoop and our service providers about services, scheduling, and promotions. Message and data rates may apply. Reply HELP for assistance or STOP to opt out of further marketing texts.

6. Data Security & Retention

We implement reasonable technical and organizational measures to protect your data. Despite these safeguards, no system is perfectly secure. We retain personal information for as long as necessary to provide services, comply with laws, resolve disputes, or enforce agreements. Retention periods vary by data type and take into account legal requirements, financial record-keeping obligations, and the nature of our relationship with you.

7. Your Rights & Choices

• Access, correct, or update your personal information.
• Request deletion of your data, subject to legal or contractual obligations.
• Opt out of marketing communications and certain analytics or advertising cookies.
• Request a portable copy of the information you provided.
• Limit or object to certain processing activities where applicable law provides that right.

Residents of California, Colorado, Connecticut, Utah, Virginia, and other regions with data privacy laws may have additional rights. We will honor all valid requests submitted to privacy@yardura.com or by writing to the address below. We may verify your identity before completing a request and may decline certain requests where allowed by law.

8. Children

InsightScoop is not intended for children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us data, please contact us so we can remove it.

9. International Data Transfers

InsightScoop is located in the United States. If you access our services from another country, your information may be transferred to, stored, and processed in the United States or other jurisdictions where our service providers operate. We take appropriate safeguards to protect your information consistent with applicable laws.

10. Changes to This Policy

We may update this Privacy Policy to reflect operational or legal changes. We will post updates on this page with a new effective date. Significant changes may also be communicated via email or service notifications.

11. Contact Us

Questions about this policy? Email privacy@yardura.com or write to Yardura, Attn: Privacy, 5632 Morgan Ave S, Minneapolis, MN 55419.